A strategic content and media leader with 15+ years driving growth and engagement for global sport and lifestyle brands. Proven track record delivering multi-million view campaigns, leading cross-functional teams of 20+, and advising C-suite and board-level stakeholders on brand development, content strategy, media partnerships, communications and marketing. Serving as Senior Independent Director of the British Mountaineering Council and GB Climbing Board of Directors, providing independent strategic oversight and governance counsel on brand positioning, commercial growth and organizational transformation.

MAJOR ACHIEVEMENTS

• Strategic Leadership: Board-level governance delivering financial turnaround and five-year strategy for 85,000-member organization (BMC); operational leadership managing teams of 20+, €1M+ budgets, and cross-functional collaboration across global brands (Red Bull Media House, OS Studios, Atomic, Faction, WTA Media)

• Emmy Award Winner: Executive Producer, The Ultimate Run (20+ million YouTube views)

• Olympic Content Excellence: Produced Red Bull's best-practice benchmark for Winter Olympic YouTube content (Everyday Eileen); Team GB Paris 2024 Branded Content Lead Producer; Atomic Milano Cortina 'Road to the Games' content project

• Feature Film Production: Lead Producer, 'Abstract' in partnership with Red Bull Media House, including global film tour

• Athlete Program Scaling: Built and managed global roster of 80+ professional athletes with performance-linked contracts and integrated brand campaigns

CORE EXPERTISE

• Content Strategy & Campaign Development

• Cross-Functional Leadership

• Brand Strategy & Positioning

• C-Suite & Board Governance

• Project & Budget Management

• Commercial Partnerships & Distribution

• Multi-Platform Production

• Athlete & Talent Management

PROFESSIONAL EXPERIENCE

Freelance Executive Producer - OS Studios  |  March 2026 - Present  |  Remote

Leading broadcast production strategy for global sports brands and federations, managing creative and technical teams across US and EMEA markets to deliver high-impact content, live broadcasts and digital programming.

• Client Leadership: Partner with senior stakeholders across the internal business and external clients (Supertri, SayTV) to shape narrative direction, align scope, manage partnership requirements and  deliver against budget targets.

• Global team management: Oversee remote and on-site production teams across EMEA and North America, ensuring alignment on storytelling approach and delivery standards.

• Integrated production: Build storytelling structures spanning digital, stage, and broadcast formats with modern workflows supporting global communication and audience engagement at scale.

Senior Independent Director - The British Mountaineering Council  |  Jun 2024 - Present  |  Remote (Voluntary)

Independent strategic oversight and governance for the UK's national governing body for climbing, hillwalking and mountaineering (85,000+ members).

• Brand & communications counsel: Advise CEO and senior team on brand positioning, athlete marketing, media strategy, and public-facing campaigns to increase participation and visibility

• Leadership: Acted as Interim Chair of The Board between July 2025 and March 2026

• Governance: Chair of NomCom and Remuneration Committee; serve on International Strategy Group, Awards and Honours, and Hillwalking Committees

• External stakeholder relations: Liaison with UK Sport, British Olympic/Paralympic Associations, Sport England, and World Climbing

Senior Specialist Freeski and Production - Atomic Austria GmbH  |  Jun 2024 - Feb 2025  |  Salzburg

Led Milano Cortina 'Road to the Games' Olympic content series and brand campaigns, connecting HQ creative strategy through to regional market execution.

• Olympic storytelling: Produced Milano Cortina 2026 'Road to the Games' content series, coordinating with Creative, Digital, Regional and Product teams for market-ready delivery

• Global athlete program: Day-to-day management of Freeski roster including contracts, content briefs, event support (X Games, Freeride World Tour), and gear logistics

• End-to-end production: Oversaw timelines, budgets, resourcing, and asset archiving for photoshoots and video projects

Branded Content Lead Producer (Freelance) - Team GB  |  Jul 2024 - Aug 2024  |  Paris

Delivered branded content strands for Team GB's digital platforms with commercial partners Toyota, Aldi UK and Whole Earth during Paris 2024 Olympics.

• Record-breaking performance: 185% increase in video views vs Tokyo 2020 and 107% uplift in commercial profit from branded content

• Games-time logistics: Coordinated shoots across Olympic venues with compressed timelines, athlete availability constraints, and simultaneous partner deliverables

Athlete and Media Manager - The Faction Collective  |  Sep 2022 - Feb 2025  |  Innsbruck (Role eliminated due to organizational restructuring in Feb 2025)

Built and led global athlete strategy and content production for performance ski brand, managing 80+ professional athletes with performance-linked contracts.

• Feature film production: Lead Producer, music supervisor and script supervisor on 'Abstract' (Red Bull Media House partnership), including global film tour and YouTube release

• Talent development: Negotiated contracts with performance incentives; identified and mentored emerging athletes; leveraged roster for integrated storytelling campaigns

• Partnership execution: Managed production partners, distribution deals, and sponsor relationships from contract negotiation through results reporting

Executive Producer & Senior Producer - Red Bull Media House  |  Oct 2019 - Aug 2022  |  Salzburg

Conceptualized and delivered winter sports content strategy with P&L responsibility for €1M+ annual budget (individual projects €50K-€750K).

• Major contract management: Tendered and commissioned original and third-party content; managed concurrent live and non-live productions with internal and external partners

• Distribution strategy: Partnered with distribution teams to identify market opportunities; oversaw 360-degree release campaigns across platforms with marketing, programming, and communications

• Quality assurance: Managed quality control for incoming content ensuring technical standards, metadata, and archiving requirements

• Regional consultation: Advised markets on content localization and event scaling for broadcast on Red Bull platforms

Senior Producer and Broadcast Manager (Freelance) - Selected Projects  |  Jan 2019 - Sep 2019  |  London

Broadcast management and content production across major sporting events including tennis, horse racing, athletics, and global tournaments.

• WTA Media: Broadcast Manager for major tournaments (Cincinnati, Tokyo, Wuhan), managing international broadcast delivery and rights holder coordination

• Livewire Sport: Content development and field reporting for Royal Ascot and European Athletics

• Jaguar Land Rover / Häagen-Dazs: End-to-end commercial and branded content production at Wimbledon with player and broadcast talent management

• Yahoo Sport: Led content strategy and video production from Cricket World Cup, FIFA Women's World Cup, and Rugby World Cup with emphasis on women's sport

Producer - WTA Media  |  Oct 2016 - Jan 2019  |  London

Led host broadcast production, feature content, and team development for global women's tennis coverage across 50+ tournaments annually.

• Live broadcast production: Supervised and directed host broadcast coverage, highlight shows, magazine programs, and feature content for global rights holders

• Head of content: Led content production at 2018 WTA Finals, producing world feed for global broadcasters and maximizing editorial coverage

• Team leadership: Managed team of six assistant producers with focus on career development and editorial excellence; scheduled commentator pool of 20+ leading on talent identification and training as required.

• Crisis management: Coordinated breaking news response with WTA communications team, ensuring broadcast partners had required materials

OTHER EMPLOYMENT

Freelance  / Multi Platform Producer/Reporter:  December 2015 - October 2016

The Press and Fairfax Media / Multi Platform Sports Reporter: November 2014 - December 2015 

BBC Sport / Assistant Producer/Broadcast Journalist : October 2011 - October 2014

Sky Sports / Unit Assistant: May 2010 - October 2011

The Mountain Echo / Journalist: November 2009 - May 2010

EDUCATION & LANGUAGES

University of Leeds  |  BA Broadcast Journalism, 2:1

Languages: English (Native), German (B2), French (A2)